Join the OpportunityJoin the OpportunityA two-sided marketplace for dental staffing — with fairness and accountability engineered in from day one. The product is already built. Now we're bringing together the people who'll build the company: investors, operators, and an advisory board, at every level.
Practices need reliable cover; professionals need fair, well-run shifts. We add the layer everyone else skips — a transparent, rule-based accountability system for cancellations, coverage, and conduct, applied consistently to practices and professionals alike. It's a marketplace with governance in its DNA — and that's what makes it defensible.
Your job, your time, your terms. You choose where you work, when you work, who you work with, and what you're paid. No one assigns you shifts — you decide.
Stop taking whatever an agency sends. Pick anyone who meets your criteria, anytime you need them — no middleman, no markup, no third party in between.
The agency era is ending: professionals want to run their own careers, practices want to reach them directly, and the tide only moves one way. What direct staffing always lacked was accountability — the one thing we built in. And that shift is happening inside a big, resilient market whose trends point our way.
dental practices across the U.S. — every one a potential buyer.
dentists, hygienists, and assistants — the professionals on the other side of the marketplace.
spent on dental care in the U.S. in 2024 — a large, resilient market.
practices are now DSO-affiliated, up from ~1 in 6 in 2017 — consolidation creates large, multi-location buyers.
dentists have already worked a temporary or locum assignment — the behavior we build on is mainstream.
no incumbent pairs direct hiring with built-in accountability — that's the open lane.
Fees on each filled shift, verification & compliance-monitoring services, subscriptions for multi-location groups and DSOs, and marketing fees from insurance partners. Revenue scales with every match — not with our own headcount.
A two-sided marketplace strengthens with every user — more professionals draw more practices, and back again. On top sits reliability & accountability data no incumbent has — and can't easily copy after the fact.
What the raise unlocks: a focused first market, the go-to-market to seed both sides, and the founding hires to turn a finished product into a growing company.
Market figures are third-party estimates, shown to illustrate market size — not a forecast of this company's performance. This page is an expression of interest only, not an offer of securities.
Built end to end, including:
The working demo is presented live at the Step 2 introductory meeting — together with the business plan, model, and numbers.
The same platform serves an independent practice and a DSO running thousands of locations — one office or an entire group, on one system. And it staffs the whole practice, not just the chair: every role a dental office needs.
General dentists, specialists, hygienists, and dental assistants.
Office managers, receptionists, billing specialists, treatment coordinators, dental marketing specialists, and social media specialists.
Dental lab technicians, radiologic technologists, dental equipment technicians, and IT specialists.
One office or a thousand. One role or the whole team. The model doesn't change — only the scale.
Whatever you bring — capital, time, or expertise — there's a place for it, and real ownership of the upside for getting in early.
Back the project with capital and network — from a board seat to observing to passive participation.
Do the work — lead a function or contribute directly, full-time, part-time, or fractional.
Lend credibility, judgment, and access in a defined area, with a light commitment.
Where we need help most right now: a lead investor to anchor the raise · an engineering / product lead (CTO-track) · a growth lead · compliance / legal · finance (fractional CFO or advisory) · advisory voices in clinical dentistry and marketplace growth.
And at the core, dental insiders — a staffing platform for dentistry should be shaped by people who know the field cold:
Don't see your exact fit? Tell us anyway — the right people make their own place.
This is an invitation, not an open door. We gather the right people first — then bring them into the room.
Use the short form below to raise your hand and tell us how you'd like to contribute. Two minutes, and it commits you to nothing. This is where it starts.
Selected respondents receive a private invitation to one of a series of small, in-person introductory sessions held across California — scheduled on a rolling basis, with dates shared in your invitation. This is where the full picture opens up (product, model, numbers, opportunity) and roles take shape, together. Spots are limited, so registering early matters.
After the introductory meeting, a further step will seat the leadership — the board of governors, executive chairs, and the founding roles — from the people who fit best. More on that at the right time.
I'm a practising dentist in California. I've run my own private office and worked as a leading dentist in large group practices — so I've lived both sides of this: the clinical chair and the business of keeping a practice staffed and running. I built this because the people who keep dental practices going deserve a marketplace that's fair to both sides — so I made accountability the core of the product, not an afterthought, and built the whole thing to prove it can work.
And I don't think this stops at dental. A marketplace built on trust, freedom, and no middleman isn't just a better way to staff a dental office — it's a blueprint, and dental is where it starts. The right investors, operators, and advisors can turn a strong product into something far bigger than any one person could build alone. If that excites you the way it excites me, register your interest and let's build it together.
No. Operators and advisory board members don't invest a cent — they contribute time or expertise. Investing is only one of three paths, and it's entirely optional.
It depends on how you contribute. Operators are compensated with pay and/or equity; advisory board members typically receive a small equity grant or none; investors put in capital for equity. The specifics are worked out together, later — nothing is fixed by registering.
We review every submission. Selected respondents receive a private invitation to one of a series of small, in-person Step 2 sessions held across California, where the project is walked through in detail and roles begin to take shape.
Your choice — from full-time to occasional advisory. Tell us your availability in the form and we'll find the right fit.
Yes. Everything you share is kept confidential and used only to evaluate fit — never sold or posted publicly. Feel free to share this page with anyone in the profession you think should see it.
No. This page collects expressions of interest only. It is not an offer or solicitation of securities, and it creates no commitment, equity, return, or role for either side.
A working prototype is built end to end. We're now forming the founding team and preparing to raise — early, but real.
The same model — trust, freedom, no middleman — reaches far beyond dentistry. This is a blueprint, and the next chapter starts with the right people in the room. The sky is the limit.
A short form — a couple of minutes, and it commits you to nothing. If selected, you'll receive a private invitation to the Step 2 introductory meeting.